However, while technically accurate, the 2.5% figure is actually rather misleading.As seen in Table 1 of their publication, Mitchell et al.Whether sexting is seen as a positive or negative experience typically rests on the basis of whether or not consent was given to share the images.

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This suggests a consent issue of people receiving photos without asking for them.

This is enhanced with Snapchat, as the person receiving snapchats will not be aware of the contents until they open it. In a 2011 study, 54% of the sample had sent explicit pictures or videos to their partners at least once, and ⅓ of their sample had engaged in such activities occasionally.

In a 2013 study conducted by Drouin et al., it was found that sexting is also associated with attachment styles, as those with attachment avoidance are more likely to engage in sexting behaviours (just as these individuals are also more likely to engage in casual sex).

Thus, instead of increasing intimacy in these types of relationships, sexting may act as a buffer for physical intimacy.

In a 2008 survey of 1,280 teenagers and young adults of both sexes sponsored by The National Campaign to Prevent Teen and Unplanned Pregnancy, 20% of teens (13-20) and 33% of young adults (20-26) had sent nude or semi-nude photographs of themselves electronically.

Additionally, 39% of teens and 59% of young adults had sent sexually explicit text messages.

Kik and Whats App appeal to teens because of the anonymity of the applications.

Snapchat appeals to teens because it allows users to send photos for a maximum of ten seconds before they self-destruct.

Those sending photos over Snapchat believe they will disappear without consequences so they feel more secure about sending them.